Progressive promotes an electronic monitoring device that helps good drivers save money

Starting last night during the season premier of “Mad Men”, Progressive temporarily replaced its perky sales clerk with a new national ad campaign promoting an electronic device that measures how safely you drive.For mains, there is a choice of Wild Rice’s ‘Chinese Fish ‘n Chips’ (beer-battered ling cod, Asian Tartar Sauce, taro shoestring frites) or its ‘meaty’ Grilled king oyster mushroom (with cashew ricotta and polenta fries).

The in-car widget, called the Snapshot, transmits information back to Progressive over a six month period about driving speed, how many miles are driven,He has since undergone two-and-a-half hours’ surgery to have a Titanium Rod inserted into his leg and looks set to be out of action for the rest of the season. what time of day the car is driven, and if the driver is making sudden stops. Progressive calculates results and people who drive safely get permanent discounts.

Good drivers can save money, and that’s popular. “We are almost nationwide now,profile projector is a shop tool used by designers and quality control technicians to view the profile of small machined parts as magnified image on screen. and about a $1 billion in the premiums come from Snapshot customers” says Dave Pratt, Progressive ‘s general manager of usage-based insurance, “We have more than 1 million people who use it, and. they have saved more than $125 million on car insurance.”

The quirky new campaign from Progressive’s long time agency Arnold Worldwide depicts a mob of zombie-like characters called “Rate Suckers”, representing bad drivers, who “attack” a car driven by a safe driver by jumping on it and attaching themselves to the wind shield terrorizing those inside. The Rate Suckers are repelled when a rescuer hands the driver a Snapshot. Besides TV the campaign will also include cinema,Highly capable, 3-axis non-contact video measuring machine, suitable for both simple shop-floor quality control and advanced manufacturing inspection applications ... and print advertising in PeopWe manufacture portable hardness tester including portable Rockwell, superficial Rockwell,Brinell, King Brinell,Pin Brinell,Webster and Barcol impressor.le and USA Today, Interactive and a viral campaign. Progressive wouldn’t reveal how much it is spending on this campaign but it is believed that historically it has spent over $300 million annually.

I spoke with Jeff Charney,The Spectrophotometer is an instrument which measures the amount of light of a specificed wavelength which passes through a medium. Progressive’s Chief Marketing Officer about the new campaign and his expectations.

AVI DAN: This is the first time that you are not using Flo since she started appearing in Progressive commercials 5 years ago. Why the change in direction?